Brand Focus Group Heskett Management 
Tony Mayo
MARCH 10, 2010
I hope your salespeople and customer service reps are gleaning more from customer interactions than orders–and are sharing that intelligence with management. A focus group is not a survey. There are many ways to do this. You may also have a blog open to comments. Prepare and test questions in advance.
Skip Prichard
JUNE 22, 2020
James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. A positive culture will improve the quality of your employees’ work, which further supports your reputation and brand image.
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