Brand Golden Parachute Management Project 
In the CEO Afterlife
NOVEMBER 13, 2017
Nabob, when Mr. Bell arrived, had too many brands, and lost money. The management team focused on coffee. The move succeeded: Nabob became the top coffee brand in Canada. The golden parachute was nice, but the passion and the purpose was suddenly gone.”. More than 300 workers lost their jobs. But ennui set in. “It
In the CEO Afterlife
NOVEMBER 13, 2017
Nabob, when Mr. Bell arrived, had too many brands, and lost money. The management team focused on coffee. The move succeeded: Nabob became the top coffee brand in Canada. The golden parachute was nice, but the passion and the purpose was suddenly gone.”. More than 300 workers lost their jobs. But ennui set in. “It
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