What Really Makes Customers Buy a Product
Harvard Business Review
NOVEMBER 9, 2015
We recently analyzed the brand touchpoints of 14,000 people in North America and Europe over a one-week period. Each person was asked to report their experiences during the week of a brand in one of four categories: mobile handsets, soft drinks, technology products, and electrical goods. So what can marketers do about it?
8 
Let's personalize your content