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The Surprising Power of Business Experiments

Skip Prichard

Daniel Kahneman. For centuries, we’ve built and organized scientific and technological knowledge through testable explanations and predictions. The behavioral economist Daniel Kahneman once noted that “if you follow your intuition, you will more often than not err by misclassifying a random event as systematic.

Power 95
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Crack the Leadership Code

Skip Prichard

Daniel Kahneman. Technology has connected more people in more places at more times than ever before. If the customer experience is the basis for how customers think and feel about a brand, the employee experience is the basis for how your employees think and feel about you. I recently spoke with him about his work.

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What Really Makes Customers Buy a Product

Harvard Business Review

We recently analyzed the brand touchpoints of 14,000 people in North America and Europe over a one-week period. Each person was asked to report their experiences during the week of a brand in one of four categories: mobile handsets, soft drinks, technology products, and electrical goods. So what can marketers do about it?

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Ethics for Technologists (and Facebook)

Harvard Business Review

The ongoing explosion of technologically-enabled business opportunities inherently expand the ethical dilemmas, quandaries and trade-offs managements will confront. Everyone online can—if they want to make the effort—become an amateur Asch , Skinner , Zimbardo , Pavlov , Ariely , Kahneman and/or Vernon Smith.

Ethics 8
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Why Companies Are Betting Against Big Ideas

Harvard Business Review

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.