Brand Management Operations Wiersema 
CO2
JANUARY 2, 2011
Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Pulse Meme Feed What Is Your Brand Against?
Harvard Business Review
APRIL 30, 2013
Most people think standard operating procedures are a strait jacket that limits their flexibility. Having a single enterprise brand and image creates organizational challenges because it seems as though it constricts autonomy. The Cleveland Clinic cleverly uses standards to deliver operational consistency, reliability, and low cost.
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