How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Launch day was a wild success. This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. Experiment #5: Microfinance Institutions. Chai stands were built, graphics were printed, and the team was ready for launch.
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