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Adding Value: A Gentle Reminder

QAspire

Within the budget. A Gentle Reminder : It is easy to have a hard-nosed focus on scope, time and budgets (and they are important too) but when you don’t think/plan/understand how the project/initiatives adds value to your customer’s business (or what is customer’s definition of value), you fail to create a positive impact.

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What It Takes to Become a Great Product Manager

Harvard Business Review

PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. They can get “lost” in the system and have to deal with more politics and tight budgets.

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The Rise of the Digital CMO

Harvard Business Review

Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. But I would suggest that there is something more fundamental happening behind the numbers; something lurking in the very nature of digital marketing and what it asks of leadership and what it means for accountability.

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