Case Study: Time for a Unified Campaign?
Harvard Business Review
MARCH 29, 2011
Beatriz Soto greeted Fernando Ruiz, the COO of Alegre Hotels, as he stepped out of his taxi into the Cozumel sunshine. A few electrical issues in the spa and conference center, but nothing to worry about.". But I can't offer a price promotion within my current budget. Now let's see the conference center. I need help.".
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