Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it. ” “I have Carly running the ROI — both short-term and long-term,” he said, referring to Carly Janssen, his finance director, “but I have to say that I find it intriguing. Onstage, Dan spoke with authority.
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