Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it. In the first six months we had 4 million unique visitors, and we’re now reaching 14 million travelers a month. ” Negative NPV. “You can see that if you go three years out, the NPV is still negative on our investment.
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