Retailers Turn to "Soft Surveillance" to Fight Customer Anonymity
Harvard Business Review
AUGUST 28, 2012
In retail environments, companies are aiming to be able to identify all shoppers, connect them with their shopping profiles, and either sell them something or at least gain enough data about them to help make a sale during the next visit. Policies like this have led to a 50% drop in crime in Merseyside, Liverpool.
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