Retailers Turn to "Soft Surveillance" to Fight Customer Anonymity
Harvard Business Review
AUGUST 28, 2012
For example, Tesco uses vast data sets culled from decades of customers' Clubcard use to make pricing decisions, influence shoppers to buy specific items, and build loyalty. Can anything be learned about shoppers who don't carry loyalty cards? But that approach doesn't tell a firm about a new or transient customer. Casual browsers?
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