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Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business Review

MAY 19, 2016

The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. For example, Iams pet food was one of the first premium brands; it sold to health-conscious pet owners, who purchased it only at specialized pet stores.

IAM 11
IAM Productivity Products Company 11
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Why the U.S. Needs More Worker-Owned Companies

Harvard Business Review

AUGUST 8, 2018

nonprofit organizations like the Heartland Capital Strategy Institute are bringing together institutional investors, private asset managers, and worker representatives to harness some of the $13 trillion of assets in workers’ pension funds to invest in worker-friendly businesses that offer good investment returns. Already, U.S.

ESOP 13
ESOP Company Cooper IAM 13
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