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Why Startups Fail: Six Issues to Avoid

Leading Blog

DECEMBER 12, 2022

Early adopters and mainstream customers have different needs, and both need to be tested. Crowdfunding campaigns may demonstrate a product’s appeal to product category enthusiasts, but they don’t provide data on mass-market demand. Does that startup have a proven business model? False Positives.

Early Adopters 204
Early Adopters Entrepreneur Mass Marketing Marketing 204
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Piecing Together the Tesla Strategy Puzzle

Harvard Business Review

SEPTEMBER 16, 2015

That half-hour kept Tesla and others from selling much beyond the early adopters and true believers. And that strategy is so stunning that it may revolutionize ground transportation and, if the company can pull it off, make Tesla one of the most valuable corporations in the world. Let me explain.

Strategy 8
Strategy Mass Marketing Franchising Early Adopters 8
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