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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. homes and cars) and intangible (e.g. Four levels of affinity.

CRM 8
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How Software Is Helping Big Companies Dominate

Harvard Business Review

They’re more productive , more profitable , more innovative , and they pay better. Walmart is the country’s largest employer and largest company by revenue and it reached that position through an operating model made possible by proprietary logistics software. ” Vox is one example of the full-stack model.