article thumbnail

The Surprising Power of Business Experiments

Skip Prichard

Daniel Kahneman. Even though I had studied the statistical and management principles that are core to experimentation, I had not closely examined their role in customer experience and business model design. I had no idea how their use would fuel the rise of today’s online businesses. Any of these questions can go wrong.

Power 94
article thumbnail

Why Western Digital Firms Have Failed in China

Harvard Business Review

This study uses two rounds of interviewing to identify what the Nobel laureate Daniel Kahneman describes as the “inside view” and the “outside view” of the phenomenon. ill-fated attempts to impose global business models unsuited to the Chinese market. failure to fully embed operations in China.