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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there.

Marketing 105