How B2B Marketers Can Get Started with Social Media
Harvard Business Review
DECEMBER 24, 2015
In a Demand Gen Reports survey , almost all respondents (97%) gave more credence to content that included peer reviews and user-generated content during the B2B purchasing decision process — higher than what was found for B2C products. In addition, the number of people likely to seek and share a B2B experience is increasing.
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