The Top Six Innovation Ideas of 2011
Harvard Business Review
DECEMBER 16, 2010
That is, the importance of "research & development" to business innovation. Digital coupons aren't just "smart," they can be "brilliant" — linked to recommendation engines, GPS, supply chains, etc. It's easy to marry a WWWabsite with a contest, for example. Instead of R&D, what matters is E&S — Experiment & Scale.
16 
Let's personalize your content