A Step-by-Step Plan to Improve CMO-COO Collaboration
Harvard Business Review
JANUARY 28, 2015
Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. As Jo Coombs, Managing Director at OgilvyOne, London, observes, “I don’t think it can just be one or the other. But getting it right pays off.
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