A Step-by-Step Plan to Improve CMO-COO Collaboration
Harvard Business Review
JANUARY 28, 2015
Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. Similarly, bills and call center script guidelines reinforce the same personal tone that’s been established. But getting it right pays off.
8 
Let's personalize your content