Remove Call Center Remove COO Remove Development Remove Marketing
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Even “bad” cultures get some things right

Surviving Leadership

There is a noticeable focus on “culture” lately, whether the topic is recruiting, engagement, development, retention, what have you. At this meeting, employees heard from the CEO, CHRO, General Counsel, COO, CFO, CMO, and any business leaders spearheading a major initiative. It’s all good stuff to discuss.

CFO 58
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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

The CMO and COO are the natural partners for turning this around. ” While the CMO and COO have a good track record of collaborating in certain areas, a certain tension has long defined the relationship. Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1.

COO 8
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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 9