Call Center COO Innovation Marketing 
Harvard Business Review
AUGUST 5, 2014
Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.
Harvard Business Review
OCTOBER 26, 2016
Erkan Malas was FDM Turkey’s COO, and from the start he had chafed at Sena’s appointment and approach. Will we all be working out of call centers or supermarket kiosks next year? “The market research from Capital is promising. They want to know if we’re going to start closing branches.
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