Salespeople Need a Strategy for Selling to CEOs
Harvard Business Review
OCTOBER 13, 2016
“Sell higher and call on the C-Suite” is probably the most common refrain in business development, and you can see why. While the number of executives reporting to the CEO has doubled, only 35% of Fortune 500 and S&P 500 companies have COOs, who are responsible for integration across business units or functions.
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