Career Ethics Goleman Marketing 
The Practical Leader
AUGUST 16, 2023
Some managers will complain about a declining work ethic. Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people. Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market.
Persuasive Powerhouse
SEPTEMBER 13, 2010
We may be snowed by the public relations machine that “markets” a poor leader. Complacency has it’s price, up to and including some morally and ethically reprehensible leaders who have been elected to public office. At one point in my career, I worked for a man who was a tyrant, bigot and sexist.
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