In a World of Bad Behavior, a Call for Personal Accountability
Frank Sonnenberg Online
MARCH 22, 2021
Do you delegate responsibility and then micromanage because you can’t let go? Your advice is that “personal branding is less a marketing exercise than it is becoming the best person you can be.” They view it as a PR or marketing exercise. I believe you can’t develop a first-rate reputation based on smoke and mirrors.
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