How CMOs Can Work with CIOs to Gain Customer Insight
Harvard Business Review
NOVEMBER 9, 2012
Better insight from customers can drive serious growth in your company, at least according to a recent study by IBM of over 1700 CEOs. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).
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