CEO Finance Fixed Costs Marketing 
Harvard Business Review
APRIL 6, 2016
The latest nuclear reactor designs, promising higher safety, longer operating life, and lower operating costs, cost up to $25 billion after factoring in the huge budget overruns. This all presents CEOs with a tough dilemma.
Harvard Business Review
JULY 20, 2011
Hence lots of the analytical, linear thinking at GM drove him to distraction; Product Planning analysts in particular: "a department composed of recycled finance types" as he calls them in the book. and those largely fixed costs were more painful and debilitating if GM shrank in the U.S. market: small and mid-car.
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