Remove CEO Remove IAS Remove Marketing Remove Positioning
article thumbnail

From Spark to Flame – How to Find Ideas Worth Pursuing

Strategy Driven

Turning fresh ideas into full-blown, marketable commodities is the mandate of every innovation team. Nor do they spring up fully formed, packaged and ready to market. When we have a positive emotional reaction to an idea, it means there’s something there to take a look at. The endeavor is more than serendipity. About the Author.

IAS 57