CEO Marketing Span of Control Strategy 
Harvard Business Review
SEPTEMBER 8, 2017
These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.
Harvard Business Review
FEBRUARY 26, 2016
The result is the reconstitution or destruction of industries, creation of new market spaces, and reshaping of old industry ecosystems. CEOs are on the hunt to understand who has done what, and who has succeeded. Strategies for growth in a connected world. That realization creates more anxiety than insight into what to do.
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