How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
I am the cofounder and CEO of BioLite. We equipped a dozen chaiwalas with HomeStoves, trained them to use the stove, printed BioLite banners to hang on their stands, and set them up with cords, so customers could charge their phones off our stove. A chaiwala in Orissa, India, brews tea on a BioLite HomeStove.
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