Make It Easy for Decision Makers to Approve Your Deal
Harvard Business Review
JANUARY 16, 2015
If you were operating based on rational self-interest one could argue that you would buy as many tickets as possible. Similarly, the role of the dealmaker is to find a way to drive the “cost” of the deal down to as close to zero as possible — so the decision maker can’t possibly refuse to buy that ticket.
8 
Let's personalize your content