Case Study: Play it Safe at Home, or Take a Risk Abroad?
Harvard Business Review
OCTOBER 31, 2011
His business development team had gotten some good market data about the border cities — Matamoros, Ciudad Juárez — and some leads on potential partners. Back at the office, Stan stopped by to see his CFO, Carl Amirault. Other stores will give you credit, but nobody will rent stuff to you like Coe's.". Stan smiled.
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