Case Study: Play it Safe at Home, or Take a Risk Abroad?
Harvard Business Review
OCTOBER 31, 2011
Yes, sir, I was worried about that, too — market saturation. And I think there's a market that you should consider: Mexico." It's a good time for us and potentially a great market," he told Aubrey. Back at the office, Stan stopped by to see his CFO, Carl Amirault. Stan looked around at the room displays. "We
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