Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
The Essential Advantage : How to Win with a Capabilities-Driven Strategy. Those companies that ‘sweat’ their capabilities continuously improve them and sustainably capture the top-line growth in their industries and, ultimately, market leadership. by Paul Leinwand and Cesare Mainardi. Purell) consistent with its chosen way to play.
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