How More Accessible Information Is Forcing B2B Sales to Adapt
Harvard Business Review
JANUARY 6, 2016
Over the past 20 years, information technology and digital channels have changed the way consumers shop for products ranging from cars to homes to electronics. Business buyers are more connected and informed than ever before. CRM), tools (e.g., mobile, cloud), and information (e.g., Sellers must respond.
8 
Let's personalize your content