Use Big Data to Predict Your Customers' Behaviors
Harvard Business Review
SEPTEMBER 5, 2012
For example, retailers like Wal-Mart and Kohl's are making use of sales, pricing, and economic data, combined with demographic and weather data, to fine-tune merchandising store by store and anticipate appropriate timing of store sales. Use prediction wisely, and Big Data has the potential to make the world small again.
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