Chief Executive Officer Focus Group Marketing Productivity 
Ron Edmondson
JUNE 15, 2011
I begin with Mark Schoenwald, President and Chief Executive Officer at Thomas Nelson. Here is an interview with Mark Schoenwald: How do you keep up with current trends and the market in our industry? Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions.
Harvard Business Review
OCTOBER 4, 2013
Focus groups are also used to understand how engaging the games are, whether they need to be redesigned or fine-tuned, and whether the opportunity needs to be shaped before it becomes practical. These teams have disciplined processes to get the technology to market, generally with a one- to two-year product horizon.
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