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An Interview with Mark Schoenwald President/CEO of Thomas Nelson

Ron Edmondson

I begin with Mark Schoenwald, President and Chief Executive Officer at Thomas Nelson. Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. I think there are helpful things to learn for us in the church world from those leading outside the church.

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Capturing the Innovation Mindset at Bally Technologies

Harvard Business Review

Focus groups are also used to understand how engaging the games are, whether they need to be redesigned or fine-tuned, and whether the opportunity needs to be shaped before it becomes practical. These teams have disciplined processes to get the technology to market, generally with a one- to two-year product horizon.