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Who is the 21st Century CEO?

In the CEO Afterlife

Looking to the next 10 years of the 21 st century, there is no question that the business, social, political, economic and technological environment will be very different. That’s because success for Page and Jobs hinged on the strategic choices they made – primarily which products and applications to bet on.

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The Most Important Negotiation in Your Life

Harvard Business Review

Since I advise a lot of businesses, I sometimes describe the Big Four as a top team, occupying your internal executive suite. The Big Four are: The Chief Executive Officer: your inner Dreamer. The Chief Financial Officer: your inner Thinker. The Vice-President of Human Resources: your inner Lover.