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Integrated Marketing and Social Networks

Coaching Tip

The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. Sandberg said, adding, and “News, health, finance, shopping and commerce— we think similarly, all of these things will be rebuilt by companies that work with us to put social at the core.".

Marketing 102
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You Don’t Need a Promotion to Grow at Work

Harvard Business Review

One senior leader at a professional services company, whom we’ll call Bronwyn, made the move from client-facing partner to chief operating officer. By expanding her influence outside the organization, she gained credibility within.