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The Best Digital Strategists Don’t Think in Terms of Either/Or

Harvard Business Review

But our work with a community of senior executives in the Bay Area suggests that today’s market leaders are following the advice of Yogi Berra: “When you come to a fork in the road, take it.” There is concern these days about how technology is replacing our jobs and estranging our connections. Size and speed.

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The Benefits of Hiring Your Best Customers

Harvard Business Review

The key is to look beyond just the obvious places like marketing. So when I asked Mark Krolick—managing director of marketing and product development at United Airlines—about the hypothesis that having more superconsumers as leaders or employees enhances business performance, he smiled. Sales & Marketing Adapted from.