Chief Technology Officer CTO Engineering Marketing 
Harvard Business Review
AUGUST 14, 2013
These three change accelerators are what lie behind today''s avalanche of business transformation, and they are directly affecting the roles of CIO and CTO. And, just as the CIO''s role needs to change, so too does the CTO''s—from Chief Technology Officer to Chief Transformation Officer.
Harvard Business Review
MARCH 26, 2012
Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Because they try to repeat their past success formulas — the ones that work so well for them in developed markets. It is impossible to earn healthy profits in emerging markets.
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