Harvard Business Review

JULY 19, 2017

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. Read more from DXC Technology: Digital Transformation Is Racing Ahead and No Industry Is Immune. Digital disruption is rewriting job descriptions too, especially for the CIO.

Technology 8

Technology CIO Content Customer Intimacy 8

Harvard Business Review

SEPTEMBER 23, 2016

Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. Online security and customer intimacy go hand in hand. But with CMOs and CIOs working together, this could just be the beginning.

Marketing 8

Marketing Customer Intimacy CIO Technology 8

Harvard Business Review

APRIL 18, 2013

The biggest changes, not surprisingly, are in the marketing function, itself — the source of these new, more detailed customer insights. Clicking on these pages shows a company that is educating customers, not hawking products. Companies know far more about their customers by analyzing all the data they collect on them.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8