Harvard Business Review

JULY 19, 2017

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. Read more from DXC Technology: Digital Transformation Is Racing Ahead and No Industry Is Immune. Digital disruption is rewriting job descriptions too, especially for the CIO.

Technology 8

Technology CIO Content Customer Intimacy 8

Harvard Business Review

SEPTEMBER 23, 2016

Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. Online security and customer intimacy go hand in hand. But with CMOs and CIOs working together, this could just be the beginning.

Marketing 8

Marketing Customer Intimacy CIO Technology 8

Harvard Business Review

APRIL 18, 2013

The biggest changes, not surprisingly, are in the marketing function, itself — the source of these new, more detailed customer insights. Disgruntled customers can make a video on YouTube to broadcast their tale of mistreatment, as Jarrett Seltzer did when Verizon billed him $2,345 for its equipment when his home burned down.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8