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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

NOVEMBER 9, 2012

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). In some instances, it may be necessary to align the CEO on a plan, but a united recommendation between the CMO and CIO has a better of chance of success.

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CIO Chief Information Officer Norton Technology 8
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Is Your CEO’s High Salary Scaring Away Customers?

Harvard Business Review

JUNE 4, 2015

According to the AFL-CIO , the actual number is closer to 331 to 1 in the United States (most other developed countries have lower ratios than the U.S., “When websites reveal their processes only to suggest poor options (say, an unattractive date), consumers react more negatively,” write Mohan, Norton, and Deshpande.

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Norton Retail CEO Discount 8
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