Strategy Driven

AUGUST 27, 2015

But this new world of Big Data is proving to be much more demanding and complex than expected, requiring companies not only to adopt different technologies, but also to make significant changes to their business strategy, internal skillsets, and organizational structures.

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

JUNE 23, 2017

Many conversations about data and analytics (D&A) start by focusing on technology. A robust, successful D&A function encompasses more than a stack of technologies, or a few people isolated on one floor of the building. Increase market share? What’s the best way to build effective D&A capabilities?

Organization 8

Organization How To Supply Chain Technology 8

Harvard Business Review

AUGUST 21, 2013

Information Technology Changes the Way You Compete" was a trailblazing HBR article by Warren McFarlan back in the early 1980s. Their strategic use of information technology (IT) presaged the dot.com boom of the 1990s when the Internet made this kind of online ordering commonplace.

Competitive Advantage 8

Competitive Advantage Management Information Technology Airlines 8