Class Leadership Marketing Social Capital 
Harvard Business Review
NOVEMBER 6, 2014
The result has been so much more than a marketing ploy – it has changed the care being delivered. I thought of how most organizations attract patients using the “star” system – they market the superstar cardiologist or neurosurgeon, for example. Health Innovation Leadership' They came because we’re the Mayo Clinic.
Harvard Business Review
NOVEMBER 6, 2014
The result has been so much more than a marketing ploy – it has changed the care being delivered. I thought of how most organizations attract patients using the “star” system – they market the superstar cardiologist or neurosurgeon, for example. Health Innovation Leadership' They came because we’re the Mayo Clinic.
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