If America Is a Land of Abundance, Why Are We So Divided?
Harvard Business Review
NOVEMBER 22, 2012
All these ideas embody "us vs. them" thinking, which is quite prevalent, albeit more subtle, in business: There are those that decide strategy, and those that execute the strategy. More and more companies embrace consumers as "co-creation" partners in their innovation efforts, instead of as buyers at the end of a value chain.
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