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Systemically Non-Systemic: COVID-19 through the Deming Lens

Deming Institute

While Gladwell points out that some individuals play a greater role in the spread of social epidemics (he refers to them as Connectors, Mavens, and Salesmen), Milgram’s study seems to reinforce the significant influence of social networks as they relate to the spread of epidemics of any type, which would include COVID-19.

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